Go-karting's thrilling world often evokes images of speed, strategy, and adrenaline. But beyond the racetrack lies an opportunity for businesses to accelerate their brand recognition and foster community ties. In the UK, youth go-karting has emerged as more than just a recreational activity; it's a training ground for tomorrow's motorsport champions. By sponsoring a budding talent, companies can steer their brand towards new avenues of growth and community engagement.

By sponsoring Zenico Racing’s young karting driver, your brand becomes a visible supporter of ambition, sportsmanship, and youth development. It signals that you’re not just in business to profit — you care about investing in potential and empowering the next generation of motorsport talent. That kind of partnership tells a powerful story to your customers, partners, and community.

With numerous regional karting events held across the UK, sponsoring a youth driver like Zenico Racing ensures your brand is consistently seen by engaged local communities. Every time our driver hits the track, your logo is front and centre — making a lasting impression on spectators, fellow teams, and event organisers alike.

What’s more, many championships are livestreamed on YouTube and occasionally featured on television, giving your brand extended digital exposure far beyond the circuit. It’s a powerful way to put your business in front of both local fans and a growing online audience.

Yes — sponsoring our championship-winning driver through Zenico Racing offers valuable media exposure. Success on the track often draws attention from local newspapers, TV broadcasts, and national motorsport publications, where your brand is featured alongside a proven, high-performing athlete. This association elevates your business profile and reinforces your support for excellence and ambition at the top levels of youth karting.

Sponsoring Zenico Racing provides more than just visibility — it opens doors to valuable connections. Go-karting events attract a diverse crowd, including families, local businesses, and dedicated motorsport enthusiasts. As a sponsor, you’ll have opportunities to engage with like-minded brands, forge new partnerships, and even connect with potential customers — all within a high-energy, community-driven environment.

By supporting a talented and competitive young driver through Zenico Racing, your business becomes part of a meaningful local story. Sponsorship demonstrates your commitment to youth development and community values — qualities that resonate with families, fans, and fellow businesses. As your brand becomes associated with positive contribution and ambition, it naturally builds stronger loyalty and recognition within your local customer base.

Yes — while sponsoring a competitive youth karting driver through Zenico Racing involves a higher level of investment than entry-level options, the value it delivers is exceptional. Your brand gains consistent exposure through on-track branding, race-day presence, and digital reach across our growing Instagram (19.2k+) and YouTube (7.36k+) audiences. This partnership isn't just about visibility — it’s about associating your business with drive, professionalism, and long-term ambition.

Today’s young motorsport fans are tomorrow’s consumers — and by engaging with them early through their passion for karting, your brand creates a memorable connection that can last for years. Sponsoring Zenico Racing allows your business to become part of their journey, fostering recognition, trust, and loyalty as they grow into brand-conscious adults.

At Zenico Racing, we work hard to ensure your brand gets the recognition it deserves — both on and off the track.

Your business will be promoted to thousands of potential clients through our active social media presence. As of 30/04/2025, our Instagram receives over 80,000 impressions every 30 days, with steady growth. On YouTube, your brand benefits from exposure across our growing content, currently generating around 150 impressions per month, reaching a focused and engaged motorsport audience.

But it doesn’t stop there.

Your brand will also be showcased across physical assets — including kart livery, race suits, the race trailer, and branded merchandise like clothing, gazebos, and awnings. If we can fit your branding on it, we will. From digital reach to on-track presence, we maximise every opportunity to promote your business with professionalism and pride.

Here’s what an accountant has to say:

If a business chooses to sponsor a sportsperson or motorsport brand like Zenico Racing, it can gain more than just exposure — it may also benefit financially through tax-deductible advertising.

Key Business Benefits:

• Increased brand visibility through logo placement on karts, race suits, trailers, and event equipment

• Publicity through media coverage, photography, and event programmes

• Opportunities to attend race events, network with other sponsors, and host clients in a unique, high-impact setting

Accounting & Tax Treatment:
Sponsorship is typically treated as a business overhead, similar to other advertising and promotional expenses. That means it’s tax-deductible — reducing your company’s profits and ultimately lowering your Corporation Tax liability.

As of April 2025:

• Corporation Tax is 25% for companies with taxable profits over £250,000

• A reduced rate of 19% applies to businesses with profits under £50,000

Note: Tax treatment depends on how the sponsorship is structured and the intent behind it. Always seek advice from your own accountant to ensure compliance and maximise any potential benefit.

By sponsoring Zenico Racing, you’re supporting Zak Jennings — a focused, driven, and highly committed young driver with aspirations to build a professional career in motorsport. At just 14 years old, Zak competes in Motorsport UK events, trains every weekend, and races monthly across recognised UK circuits. His discipline, ambition, and growing presence in the paddock have already begun to attract attention.

While Zak is the core of Zenico Racing, our mission extends beyond a single driver. As part of our commitment to developing young motorsport talent, some sponsorship exposure may also support a select group of promising drivers within our extended network. This includes shared branding opportunities on racewear, karts, team apparel, and social media content — offering broader reach and greater visibility for your brand.

Your sponsorship helps fund the essential components of this journey: event entry fees, travel, equipment, coaching, and more. In return, your brand becomes part of a dynamic, aspirational story — one rooted in youth, ambition, and the relentless pursuit of excellence.

This isn’t just about racing — it’s about growth, representation, and helping young talent thrive with the support of forward-thinking partners like you.