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Reaping the Rewards: Why UK Businesses Should Sponsor Youth Go-Karting Talents

Frequently Asked Questions

Why should I consider sponsorship?

  • Go-Karting? Why

    Go-karting's thrilling world often evokes images of speed, strategy, and adrenaline. But beyond the racetrack lies an opportunity for businesses to accelerate their brand recognition and foster community ties. In the UK, youth go-karting has emerged as more than just a recreational activity; it's a training ground for tomorrow's motorsport champions. By sponsoring a budding talent, companies can steer their brand towards new avenues of growth and community engagement.


A Business reputation?

  • Showcasing Brand Values:

    By supporting a young driver, a business demonstrates its commitment to nurturing talent, promoting sportsmanship, and investing in the future. This strengthens the company's reputation as not solely profit-driven but genuinely cares about fostering potential.


How does our business reach others?

  • Localised Marketing:

    With numerous regional events across the UK, sponsoring a youth driver ensures that a business's branding consistently reaches local audiences. Every time the young racer hits the track, it's the sponsor's logo that shines, leaving an indelible mark on spectators' memories.


Could our Sponsorship gain more attention?

  • Media Attention:

    The rise of a promising go-karting talent often garners media interest. Local newspapers, television broadcasts, and even national motorsport publications might pick up the story, amplifying the sponsor's visibility.


Could a business get involved in Networking?

  • Networking Opportunities:

    Go-karting events bring together a mix of families, other businesses, and motorsport enthusiasts. Sponsors can leverage these gatherings for networking, forging invaluable partnerships or even gaining new clientele.


Impact on my business reputation?

  • Community Engagement:

    By supporting local talents, businesses become an integral part of the community's fabric. Residents begin to associate the brand with positive contributions to youth development, leading to a strong localised customer base.


Is it worth the expenditure?

  • Affordability:

    Compared to other sports, youth go-karting sponsorship can be relatively cost-effective. Yet, the returns, in terms of brand visibility and goodwill, can be tremendous.


Does Sponsorship make a difference?

  • Developing Brand Loyalty:

    Today's youth are tomorrow's consumers. Engaging them at a young age through their passions—like go-karting—can pave the way for enduring brand loyalty.


The Brand benefits?

  • How we work to promote you!

    Your brand or business would be exposed to thousands of potential future or current clients through using social media to promote Zenico's journey and the sport of Go-Karting. As of 21/08/23 Zenicos Instagram page alone is receiving 16K impressions every 30 days and is growing. Youtube videos will have your business adverts attached to them, gaining even more awareness.

    Not only does your business gain a presence on social media, but your Brand will also be showcased on the livery of the Go-Karts, the Race Suits, the Race Trailer, and any branded goods such as clothing, Gazebos, and Awnings. If We can fit your branding on it, we will!


What about accounting and Tax?

  • A message from an accountant!

    If a business decides to sponsor a sports team or a sportsperson they can expect to benefit from the following for their business:


    Publicity for their business through having their logo appear on equipment leading to improved brand awareness.


    Publicity through media interest and images when covering the sport concerned and in programmes at events.


    Potential attendance at sporting events leading to opportunities to network with other sponsors and for client entertainment purposes


    Accounting treatment


    Payments for sponsorship are treated as a business overhead, similar to other advertising and promotional costs. As such, these costs are tax deductible meaning that the company can reduce its profits by the sponsorship amount and thus save Corporation Tax, which currently is 25%, with a reduced rate of 19% for companies with taxable profit below £50,000 each year. (NOTE: Seek your own professional accounting advice)


Who would I actually be sponsoring?

  • Two for the Price of one!

    I am 13yrs old, and both me and my best friend who is 12yrs old live, breathe, and ultimately, have a dream to have a career in motorsport.

    We are supported by our parents who are doing everything they can to financially support us in our journey, but we need help. It is no lie that motorsport is expensive, especially as we enter the world of semi-professional motorsport. We both hold Motorsport UK licenses and are racing in Motorsport UK events. We are out getting seat time in our Karts every weekend and Race in a recognized UK event at least once a month. Every time we sit in our Karts, it incurs a financial burden. We need to cover race entrance fees, Licence fees, fuel, transport, safety clothing, overnight stays, and the maintenance of our Karts. We have the opportunity to join a professional race team to guide and train us to become the best, but again, that comes with a financial burden. We are already turning heads in the paddocks, but we need support to progress in the sport.  Im sure you have read "My Journey", if not, please have a read. We will not disappoint you and will do everything we can to not only excel as racing drivers but also to excel in ourselves to become the best we can and to help others. We love our chosen sport, we love our families and we want to succeed in life, and ask that our sponsors are involved in our journey, learning with us and us learning from others.

    Your support will help not only myself but also my best friend. All sponsorship will be shared, and all promotional aspects will appear on both our Karts, race suits, and our individual social media accounts.


How much is the sponsership?

  • There are 3 levels of sponsorship

    We respectfully offer three types of sponsorship levels:

    Bronze - £250+/- per month 

    Silver - £500+/- per month

    Gold - £1000+/- per month 

    Each level receives different benefits to promote your brand. Please get in contact to discuss

In conclusion, UK businesses stand on the brink of an exciting opportunity. By sponsoring a youth go-kart driver, they're not just investing in an individual's dreams but propelling their brand into a realm of local recognition, positive association, and potential growth. It's a win-win scenario accelerating a company's journey towards lasting community impact and brand prominence.

Thank you for considering supporting my dream 

Do you have further questions?

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Please remember, we are not a professional race team, this site is to provide some help to others who share my dream, and live, sleep all things Go-Karting!


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